January 26, 2022Siddharth Bhattacharya, a professor of information systems at Mason, recently co-conducted the first-ever empirical study on competitive poaching, the strategy of bidding on competitors' keywords.
May 5, 2020User reviews often comprise two parts, the starred rating and the review. Jingyuan Yang, assistant professor of information systems and operations management, noticed a problem in that system.
May 18, 2021Years spent engaging with consumers in the business world made School of Business Marketing faculty Niki Vlastara realize that how sustainability concepts and proposals were marketed significantly influenced how successful they became.
