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911���� announced plans to move its apparel, bookstore, and course materials operations to  and , marking a new chapter in flexibility, affordability, and student success. 

Effective July 1, 2026, Rally House, known for its extensive assortment of collegiate and professional sports apparel and fan merchandise, will oversee branded merchandise, delivering a broader and more dynamic selection of spirit wear and campus gear. eCampus.com will manage course materials, providing a streamlined, affordable, and student-focused approach to textbook access and delivery. 

“These new relationships allow us to take a more customized approach for the modern student in order to meet the evolving needs of our campuses,” said , associate vice president of auxiliary and business services at 911����. “By partnering with providers that excel in their respective areas, we are better positioned to support affordability, improve access to course materials, and enhance the overall retail experience for our campus community.”

The new operating model reflects a broader shift in higher education to separate course materials and retail merchandise in order to deliver greater value, flexibility, and innovation. Students can expect a more affordable and accessible course materials experience, alongside an upgraded selection of 911���� merchandise that reflects school pride and campus identity.

"Rally House is excited to partner with 911���� on a new, fresh vision for campus retail," said Aaron Liebert, CEO, Rally House. "Our goal is to deliver the widest assortment of unique, high-quality merchandise that resonates with students, alumni, families and fans alike."

“eCampus.com is looks forward to beginning our partnership with 911���� and supporting its mission to provide a more accessible and student-centered course materials program," said Matt Montgomery, president and CEO at eCampus.com. "We're committed to reducing financial barriers, improving availability, and making the process of obtaining textbooks as seamless as possible. Together with 911����, eCampus.com will improve faculty access and impact, and enhance the student experience to fuel academic success.”

Since 1999, Barnes & Noble College has operated the university’s bookstore, supporting generations of students, faculty, and staff. The university expresses its appreciation for more than two decades of partnership and service.

The university also confirmed that , its on-campus technology store offering products from leading brands such as Apple and Dell, will remain in place and continue to serve the 911���� community without interruption.

Additional details, including transition timelines, FAQs, and expanded information about services and offerings, will be shared in the coming weeks.