Research / en 911±ŹÁÏ launches new Center for Satellite and Earth Science Research /news/2026-06/george-mason-launches-new-center-satellite-and-earth-science-research <span>911±ŹÁÏ launches new Center for Satellite and Earth Science Research </span> <span><span>Katarina Benson</span></span> <span><time datetime="2026-06-23T17:34:41-04:00" title="Tuesday, June 23, 2026 - 17:34">Tue, 06/23/2026 - 17:34</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun intro-text" lang="EN-US">At a recent gathering of air quality researchers from across the Washington, D.C., region and beyond, 911±ŹÁÏ officially launched a new center that aims to advance Earth system science in atmospheric composition and air quality.&nbsp;</span><span class="EOP Selected SCXW188941840 BCX0 intro-text">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">The Center for Satellite and Earth Science Research (CSER), based in 911±ŹÁÏ’s College of Science, will focus on delivering data-driven insights to support environmental resilience, improve public health outcomes, and inform decision-making at local, national, and global levels.&nbsp;</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-06/daniel_tong_60611205.jpg?itok=2BEazEnH" width="350" height="313" loading="lazy"> </div> </div> <figcaption>Daniel Tong, director of CESR. Photo by Evan Cantwell/Office of University Branding</figcaption> </figure> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">“We are excited to establish a platform for researchers to work together,” said center director Daniel Tong, a professor in the J. Shukla Department of Atmospheric, Oceanic, and Earth Sciences. “By using the latest technology, including Earth system models, satellites, and artificial intelligence (AI), we can design and deploy better early warning systems for extreme weather events. Each year, thousands of people are killed by dust storms or wildfires. CSER is here to save these lives.”&nbsp;</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">In addition to Tong, the center’s leadership team includes Patrick Campbell, associate director for business development; Bok-Haeng “BH” Baek, associate director for research; Zafer Boybeyi, associate director for education; and Youhua Tang, chief scientist. Together, they will guide the center’s efforts to improve remote sensing, air quality modeling, and scientific workforce development.</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">“What’s most exciting is CSER’s potential to bridge research and real-world impact while training the next generation of scientists to work across disciplines and scales,” said Campbell.&nbsp;</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">The fourth annual Air Quality Research and Development Consortium (AIRDC) Workshop underscored the importance of collaboration across institutions and disciplines in tackling air quality challenges. The one-day event brought together scientists, modelers, and policy-focused experts to share emerging research and strengthen collaboration around some of the most urgent challenges in air quality and Earth system sciences.</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">As new technologies and analytical tools continue to evolve, researchers emphasized that partnerships like AIRDC and endeavors such as CSER will play a vital role in translating scientific advances into actionable solutions, which directly connects to university research efforts through the Grand Challenge Initiative and building a climate-resilient society.&nbsp;</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">“The greater Washington, D.C., area is like the Silicon Valley for atmospheric science,” Tong said. “We have thousands of scientists working on this topic in federal labs, universities, and industry.”</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2026-06/cesr_team_260611220.jpg?itok=9Alw7rpY" width="560" height="311" loading="lazy"> </div> </div> <figcaption>The Center for Satellite and Earth Science Research team. Photo by Evan Cantwell/Office of University Branding</figcaption> </figure> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">Throughout the day, researchers from such institutions as Johns Hopkins University, George Washington University, University of Maryland, Howard University, American University, and University of Maryland Baltimore County shared new approaches to understanding air pollution sources, behavior, and impacts.&nbsp;</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">Collaborators from the Maryland Department of the Environment, DC Department of Energy and Environment, NOAA, DOE, and NASA also attended.</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">According to Campbell, what stood out the most was the strong integration of satellite observations, advanced monitoring and modeling, and AI-enabled data fusion. These technological improvements reflect both the field’s challenges and how rapidly it is moving toward unified, data-driven approaches.</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW188941840 BCX0"><span class="TextRun SCXW188941840 BCX0 NormalTextRun" lang="EN-US">“Collaborations like this one are so important because air quality challenges span climate, health, and environmental justice, making cross-institution collaboration essential to integrate expertise, accelerate innovation, and deliver real-world solutions,” said Campbell.</span><span class="EOP Selected SCXW188941840 BCX0">&nbsp;</span></p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/291" hreflang="en">College of Science</a></div> <div class="field__item"><a href="/taxonomy/term/21611" hreflang="en">GCI-Climate</a></div> </div> </div> </div> </div> </div> Tue, 23 Jun 2026 21:34:41 +0000 Katarina Benson 345930 at 911±ŹÁÏ research initiative examines subversive campaigns and prepares students for communication careers in new areas /news/2026-06/george-mason-research-initiative-examines-subversive-campaigns-and-prepares-students <span>911±ŹÁÏ research initiative examines subversive campaigns and prepares students for communication careers in new areas</span> <span><span>sbrown79</span></span> <span><time datetime="2026-06-23T10:06:03-04:00" title="Tuesday, June 23, 2026 - 10:06">Tue, 06/23/2026 - 10:06</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/eshiraev" hreflang="und">Eric B. Shiraev</a></div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US">As</span><span class="TextRun SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US"> debates over </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US">digital propaganda, misinformation, and media manipulation intensify, </span><span class="TextRun SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US">audiences are increasingly unsure what’s fact and what’s fiction</span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US"> across news outlets and social media feeds. At 911±ŹÁÏ, </span><a class="Hyperlink SCXW52313224 BCX0" href="https://communication.gmu.edu/people/ssamoyle" target="_blank"><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US">Sergei Samoilenko</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US">, associate professor in the </span><a class="Hyperlink SCXW52313224 BCX0" href="https://communication.gmu.edu/" target="_blank"><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US">Department of Communication</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun intro-text" lang="EN-US">,is working to better understand how digital disruption and manipulation practices shape public perception.</span><span class="EOP SCXW52313224 BCX0 intro-text">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">In 2016, </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Samoilenko</span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">, </span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">PhD </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Communication ’06, </span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">co-founded </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">the </span><a href="https://communication.gmu.edu/research-and-centers/carp"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Lab for Character Assassination and Reputation Protection</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US"> (CARP), where he studies reputational attacks on individuals and organizations, and strategies to counter them. Samoilenko works alongside CARP co-founder Eric Shiraev, an adjunct faculty member at the </span><a href="https://schar.gmu.edu/"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Schar School of Policy and Government</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">.&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2026-06/carp-131.jpg?itok=pFMWO65W" width="560" height="371" loading="lazy"> </div> </div> <figcaption>Samoilenko (bottom center) with his team, including CARP co-founder Eric Shiraev (right). Photo provided.</figcaption> </figure> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Through CARP, Samoilenko recently launched the </span><a class="Hyperlink SCXW52313224 BCX0" href="https://communication.gmu.edu/research-and-centers/carp/subversive-strategic-communication" target="_blank"><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Subversive Strategic Communication Research Initiative</span></a><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">, examining how </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">new era subversive campaigns disrupt conversations, hijack brands, and damage reputations through malicious actors ranging from trolls to angry activist groups that use boycotts, cancellation campaigns, and deepfakes to target brands and corporate executives.</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">The team is currently focusing on corporate subversive practices. The takeover of corporate identities is often intertwined with the hot-button issues present in public discourse that can be amplified by various agents of chaos and turned into social conflict situations. </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">&nbsp;</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">“We call them subversive because they aim to disrupt communication between brands and their stakeholders while subverting the original meaning, ideas, or identity of organizations,” Samoilenko said. “With new technologies emerging every day, artificial intelligence-generated deceptions and deepfakes are being created and spread at an alarming rate.”</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">By calling public attention to emerging malicious practices, the researchers hope this initiative will expose and combat these tactics—work that aligns with 911±ŹÁÏ’s broader commitment to strengthening peace, trust, and engagement in democracy, one of the six solutions in the </span><span class="TextRun SCXW52313224 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">university's </span><a class="Hyperlink SCXW52313224 BCX0" href="/grandchallenge" target="_blank"><span class="TextRun Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Grand Challenge Initiative</span></a><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">. </span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">The center’s research is a collaborative effort, but when it comes to understanding how online culture evolves, </span><span class="TextRun SCXW52313224 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Samoilenko </span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">said students often have an advantage. “Students are leading the discussions because they’re digital natives. When it comes to platforms such as TikTok and Instagram, they’re more knowledgeable about subversive humor—memes, trends, scandals, and general news—and they see a lot of things that faculty don’t,” he said. “My job is to teach them how to synthesize that information and explain it from a theoretical standpoint.”</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-06/v_fala_2.png?itok=d-n38JBr" width="250" height="350" loading="lazy"> </div> </div> <figcaption>Valentina Fala. Photo provided.</figcaption> </figure> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">One of CARP’s defining strengths is the student-centered approach. This model helped shape the careers of students and recent graduates. </span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Alumna Valentina Fala, BA Communication ’25, transferred to 911±ŹÁÏ from Northern Virginia Community College (NOVA) through the </span><a class="Hyperlink SCXW52313224 BCX0" href="https://advancesuccess.gmu.edu/" target="_blank"><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">ADVANCE Program</span></a><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">. Initially a CARP videography intern, Fala became a full-time media manager and intern supervisor. </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">She credits that experience and Samoilenko’s mentorship with helping her secure her current role as communications coordinator at Spirit of America. </span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">“There's so much disinformation, and it’s important to be able to distinguish false narratives from the truth,” Fala said. “It’s one of the biggest challenges to democracy right now, and it’s essential to counter that with the truth.”</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Fala helped organize </span><a class="Hyperlink SCXW52313224 BCX0" href="https://carplab.org/carp-2025-conference/" target="_blank"><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">CARP’s fifth international conference</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US"> at Mason Square, featuring Michael LaRosa, former press secretary for former first lady Jill Biden.</span><span class="EOP SCXW52313224 BCX0"> &nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">“It was really impactful hearing his perspective and experiences on what he had to go through and manage with the media, and how women often face more character assassination attempts against their image,” Fala said.</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun EmptyTextRun SCXW52313224 BCX0" lang="EN-US"></span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-06/deirdre_headshot_photo.png?itok=9qvSmxig" width="350" height="324" loading="lazy"> </div> </div> <figcaption>Deirdre Prigge. Photo provided.</figcaption> </figure> <p class="Paragraph SCXW52313224 BCX0"><a class="Hyperlink SCXW52313224 BCX0" href="https://communication.gmu.edu/people/dprigge" target="_blank"><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Deirdre Prigge</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">, BA Communication ’23, MA ’24, also transferred from NOVA through</span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"> ADVANCE</span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US"> and said she’s fascinated by the darker side of communication. </span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">“</span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Deception is not just immoral communication, but it’s often used to achieve a certain goal,” Prigge said. “</span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">To understand how we're being persuaded, we must understand the ideological conflicts that our society is currently experiencing and how that gray area of communication works.</span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US">”</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Prigge, host of the CARP Radio podcast, credits 911±ŹÁÏ’s </span><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Summer Podcast and Radio Camp </span><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">with Rodger Smith for preparing her for this role. </span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">“That's where I learned to edit audio in Audacity. Without Dr. Smith’s guidance, I wouldn’t have been nearly as knowledgeable when it comes to executing this podcast to spread the center’s work,” Prigge said.</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">After earning two degrees through 911±ŹÁÏ’s </span><a class="Hyperlink SCXW52313224 BCX0" href="/admissions-aid/accelerated-masters?gad_source=1&amp;gad_campaignid=20782571960&amp;gbraid=0AAAAACnTf_Ow98fWlkRRYwQ5wQnquWcc7&amp;gclid=EAIaIQobChMI6Oq-kfzwlAMVXmNHAR3Q-wQ_EAAYASAAEgKRuPD_BwE" target="_blank"><span class="TextRun Highlight Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Bachelor’s to Accelerated Master’s Program</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">, Prigge became an adjunct faculty member and CARP research affiliate.</span><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"> “I think a lot of people would like a very simple and easy flowchart of how they should respond in a moment of crisis,” she said. “Unfortunately, there is almost never one clear answer, but I believe that above all, authenticity is one of the most important values in communication.”</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun SCXW52313224 BCX0 NormalTextRun" lang="EN-US"></span></p> <p class="Paragraph SCXW52313224 BCX0"><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">The center’s work continues to gain an international audience. CARP’s sixth conference, “</span><a class="Hyperlink SCXW52313224 BCX0" href="https://communication.gmu.edu/research-and-centers/carp/carp-conferences" target="_blank"><span class="TextRun Underlined SCXW52313224 BCX0 NormalTextRun" lang="EN-US">Character Assassination in the Era of Permanent Crisis</span></a><span class="TextRun Highlight SCXW52313224 BCX0 NormalTextRun" lang="EN-US">,” is scheduled for May 2027 at University of Piraeus in Greece.</span><span class="EOP SCXW52313224 BCX0">&nbsp;</span></p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/391" hreflang="en">College of Humanities and Social Sciences</a></div> <div class="field__item"><a href="/taxonomy/term/3401" hreflang="en">Department of Communication</a></div> <div class="field__item"><a href="/taxonomy/term/536" hreflang="en">Alumni</a></div> <div class="field__item"><a href="/taxonomy/term/21766" hreflang="en">Bachelor’s to Accelerated Master’s</a></div> <div class="field__item"><a href="/taxonomy/term/1926" hreflang="en">ADVANCE</a></div> <div class="field__item"><a href="/taxonomy/term/21621" hreflang="en">GCI-Democracy</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> </div> Tue, 23 Jun 2026 14:06:03 +0000 sbrown79 345929 at Your watch knows what you did last summer /news/2026-06/your-watch-knows-what-you-did-last-summer <span>Your watch knows what you did last summer </span> <span><span>Nathan Kahl</span></span> <span><time datetime="2026-06-15T13:36:08-04:00" title="Monday, June 15, 2026 - 13:36">Mon, 06/15/2026 - 13:36</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun intro-text" lang="EN-US">A smartwatch sitting quietly on someone’s wrist may seem unremarkable. But in a criminal investigation, that device could become a witness.</span><span class="EOP Selected SCXW159277564 BCX4 intro-text">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/2026-06/karabiyik.jpg" width="240" height="257" loading="lazy"> </div> </div> <figcaption>Umit Karabiyik. Photo provided</figcaption> </figure> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">911±ŹÁÏ </span><a href="https://catalog.gmu.edu/colleges-schools/engineering-computing/engineering/cyber-security-engineering/cyber-security-engineering-bs/" title="CYSE"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">Cyber Security Engineering</span></a><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> Associate Professor </span><a href="https://mason.gmu.edu/~ukarabiy/" title="Umit"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">Umit Karabiyik</span></a><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> helps law enforcement agencies across the country understand how data from everyday connected devices can provide critical evidence in criminal cases. Through a U.S. Department of Justice (DOJ)–funded project, </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Karabiyik</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> and researchers trained thousands of criminal justice professionals and provided technical assistance on cases involving everything from smartwatches and fitness trackers to smart home devices and medical technologies.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">“We try to understand this Internet of Things (IoT) ecosystem and extract data from these technologies for evidentiary purposes in courts, criminal investigations, and criminal litigation,” said </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Karabiyik</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">The project, funded by the </span><a href="https://bja.ojp.gov" title="BJA"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">Bureau of Justice Assistance</span></a><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">, was first awarded in 2021 while Karabiyik was at Purdue University. Originally planned as a short-term effort, the grant was extended multiple times, allowing the team to continue responding to a growing challenge: helping investigators keep pace with the expansion of connected technologies in everyday life.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">IoT devices include smartwatches, fitness trackers, smart appliances, home security systems, smart glasses, medical monitoring devices, and countless other products that collect and exchange data.</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"></span> <span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">“Law enforcement agencies need to understand what these technologies are, what </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">the security</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> issues are, what the privacy issues are, and most importantly, how to investigate them,” </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Karabiyik</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> said.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2026-06/iot_phone_pings.png?itok=HqHvlliX" width="560" height="336" alt="A map of an iPhone &quot;pings.&quot;" loading="lazy"> </div> </div> <figcaption>Geolocation data points generated by an iPhone alongside data from nearby WiFi access points. Despite iPhone location services being disabled, information from surrounding devices is still collected. Image provided.</figcaption> </figure> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">That work often goes beyond research papers and conference presentations. Since the project began, </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Karabiyik’s</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> team has trained more than 7,000 criminal justice professionals through conferences, webinars, and specialized workshops. They have also become a resource for investigators facing technical questions in active cases.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">“We get phone calls from law enforcement agencies that say, ‘I’ve got this case, and I got stuck. What do I do?’” Karabiyik said.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">One line of research focused on how devices within Apple’s ecosystem communicate with one another. Karabiyik’s team discovered that Apple devices can collect identifying information about nearby Apple products even without direct interaction from users. The findings created new possibilities for investigators attempting to establish whether individuals or devices had been in proximity to one another.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">After presenting the research, Karabiyik received inquiries from investigators </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">working</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> homicide and cold cases who wanted to know whether data from nearby Apple devices could help narrow the list of potential suspects. “These kinds of calls keep coming,” he said.&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">As part of the project, Karabiyik and colleagues serve as </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">a criminal</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> IoT helpdesk, of sorts.&nbsp;</span><span class="EOP SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">In one case, Karabiyik served as an expert witness in a murder trial where investigators examined data from a smartwatch worn by the defendant, who maintained she had been asleep during the time prosecutors alleged the crime occurred.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">“We looked at the technology and proved that she was indeed sleeping,” </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Karabiyik</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> said. “There were no steps taken, and her stress level was perfectly fine until she found the victim dead.” The defendant was ultimately found not guilty.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">While much of the project focuses on digital forensics, </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Karabiyik’s</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> research also examines the privacy and security risks associated with connected devices. His team has built databases of vulnerabilities and studied how data collected by consumer technologies is stored, shared, and potentially exposed.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">He noted that his research influences his own personal use. “I’m very picky about what technologies I use,” he said. He avoids devices with microphones and cameras whenever possible, does not use voice assistants such as Alexa or Google Home, and is cautious about products that collect large amounts of personal data.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">At the same time, he sees enormous value in connected technologies when they are used responsibly. “Unless you are a bad person, these technologies can be super helpful,” he said. “If something happens to me, I know these devices are going to tell law enforcement a lot of things.”</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> <p class="Paragraph SCXW159277564 BCX4"><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">As connected devices continue to multiply, </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Karabiyik</span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US"> expects demand for digital forensic expertise to grow as well. The current project concludes later this year, but he is already pursuing new </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun SpellingErrorV2Themed" lang="EN-US">DOJ </span><span class="TextRun SCXW159277564 BCX4 NormalTextRun" lang="EN-US">funding opportunities aimed at helping forensic examiners, law enforcement agencies, and criminal justice professionals navigate an increasingly connected world.</span><span class="EOP Selected SCXW159277564 BCX4">&nbsp;</span></p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/7461" hreflang="en">Cybersecurity Research</a></div> <div class="field__item"><a href="/taxonomy/term/7181" hreflang="en">Department of Cyber Security Engineering faculty</a></div> <div class="field__item"><a href="/taxonomy/term/1451" hreflang="en">Internet of Things</a></div> <div class="field__item"><a href="/taxonomy/term/6736" hreflang="en">Department of Justice</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> </div> Mon, 15 Jun 2026 17:36:08 +0000 Nathan Kahl 345923 at Machine learning teaches asset traders not to sweat the small stuff /news/2026-06/machine-learning-teaches-asset-traders-not-sweat-small-stuff <span>Machine learning teaches asset traders not to sweat the small stuff</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-06-15T10:40:20-04:00" title="Monday, June 15, 2026 - 10:40">Mon, 06/15/2026 - 10:40</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">Financial markets are governed by a combination of rational and irrational forces, statistical probabilities, and “animal spirits.” It takes fluency in both to understand the market, let alone to beat it. Yet market actors, including asset traders, now frequently use machine-learning techniques to help generate predictions of future asset prices.&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-06/bo_hu_600x600.png?itok=0Ky0jYMp" width="350" height="350" loading="lazy"> </div> </div> <figcaption>Bo Hu, assistant professor of finance at the Costello College of Business at 911±ŹÁÏ. Photo provided by Bo Hu.</figcaption> </figure> <p><span>Scholars such&nbsp;as&nbsp;</span><a href="https://business.gmu.edu/profiles/bhu5"><span lang="EN-US">Bo Hu</span></a><span>, assistant professor of finance at the Costello College of Business at 911±ŹÁÏ, are researching how these machine-learning tools are changing the decision-making processes that move the market, for better or worse.</span></p> <p><span>The subject of Hu’s recent paper&nbsp;in&nbsp;</span><a href="https://pubsonline.informs.org/doi/10.1287/mnsc.2024.06127" target="_blank" title="Opens in a new tab"><em><span lang="EN-US">Management Science</span></em></a><span> is a well-known machine-learning technique called LASSO (least absolute shrinkage and selection operator), which has been widely adopted by financial practitioners since its introduction in 1996 by statistician Robert Tibshirani.&nbsp;</span></p> <p><span>“If you look at&nbsp;the&nbsp;</span><a href="https://academic.oup.com/jrsssb/article/58/1/267/7027929" target="_blank" title="Opens in a new tab"><span lang="EN-US">original paper</span></a><span>, it describes an approach created by adding a regularization penalty to the least-squares regression method,” Hu says. Translation: “The power of LASSO is that it can screen out (i.e.,&nbsp;penalize)&nbsp;weak signals while capturing stronger, potentially profitable ones. A LASSO-type trading strategy involves an ‘inactive zone’ for smaller-scale activity, in which the trading strategy is to do nothing.”&nbsp;</span></p> <p><span>The paper was co-authored by Wen Chen of Texas Tech University and Liyan Yang of the University of Toronto.</span></p> <p><span>Despite LASSO’s popularity and power, the soundness of its economic rationale remains unclear. Traders are presumably seeking any edge, however small, in the pursuit of outsized returns. How could it make sense for them to adopt a system designed to relegate signals of lesser magnitude to an ignored “inactive zone”?</span></p> <p><span>To resolve this question, the researchers developed a theoretical framework to model a financial market in which multiple agents (read: traders)&nbsp;use an asset’s price history to forecast its return and make trading decisions.</span></p> <p><span>In the benchmark case, when traders know the trading environment and do not face model uncertainty, they act according to an alternative to LASSO known as MSE (mean squared error). “MSE is essentially a Bayesian learning approach grounded in economic rationality,” Hu says. “It means that rational agents use Bayesian learning to update their beliefs and design their trading strategies. That stands in stark contrast to LASSO estimation, which filters out weak signals.”</span></p> <p><span>However, the researchers found that when traders faced substantial ambiguity about the distribution of asset values, the trading calculus shifted. Ambiguity-averse agents&nbsp;will&nbsp;adopt&nbsp;a robust, LASSO-like strategy, refraining from trading in response to weak or intermediate market signals. With linear constraints imposed on the allowable trading strategies, the equilibrium decisions exactly matched LASSO estimates.</span></p> <p><span>As an equilibrium trading strategy, LASSO can improve aggregate profits relative to the edge-seeking Bayesian alternative in the benchmark case, because the more conservative positions dictated by the “inactive zone” soften competition among traders. In a large market, aggressive competition drives the aggregate profits of traders using the conventional MSE strategy toward zero. By trading less aggressively, LASSO traders may preserve positive aggregate profits—a mechanism the researchers describe as “implicit collusion,” even though the traders do not communicate or explicitly coordinate.</span></p> <p><span>However, Hu underscores that LASSO’s usefulness as a hedge against ambiguity depends on how well traders’ beliefs match the market’s true distribution of risk. The profitability of a LASSO strategy therefore hangs in the balance between traders’ biases and their enhanced market power (due to LASSO’s conservatism).</span></p> <p><span>This balance is especially important when traders must distinguish between temporary fads and persistent trends. “Recently, the semiconductor index had a record-breaking run of consecutive gains. That’s very strong momentum, but if you are a contrarian, you might want to bet against that trend,” Hu says. “A trader must decide whether to follow the trend or take a contrarian position. LASSO’s inactive zone can help prevent overreaction to weak evidence, but it may also delay action when an emerging trend is genuine.”</span></p> <p><span>There is also the possibility that a LASSO strategy could increase market volatility when combined with the other objectives and constraints of market makers, including high-frequency traders. “These traders need to control their inventory,” Hu says. “If they follow a LASSO-type strategy with an inactive zone, they will accommodate the liquidity demands of the market until their inventory reaches a certain threshold. At that point, they may&nbsp;start trading like momentum traders and cause the liquidity dry-up in financial markets. This dynamic is part of what fuels incidents like the ‘flash crash’ in 2010.”</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/bhu5" hreflang="en">Bo Hu</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/21316" hreflang="en">A.I. and Innovation - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/21106" hreflang="en">Costello Research Machine Learning</a></div> <div class="field__item"><a href="/taxonomy/term/21081" hreflang="en">Costello Research Fintech</a></div> <div class="field__item"><a href="/taxonomy/term/21011" hreflang="en">Finance - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/21041" hreflang="en">Costello Research Financial Crises</a></div> <div class="field__item"><a href="/taxonomy/term/20956" hreflang="en">Costello Research Risk Management</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/4656" hreflang="en">Artificial Intelligence</a></div> </div> </div> </div> </div> </div> Mon, 15 Jun 2026 14:40:20 +0000 Katelynn C Hipolito 345922 at NSF CAREER award will support teen autonomy in age of AI /news/2026-06/nsf-career-award-will-support-teen-autonomy-age-ai <span>NSF CAREER award will support teen autonomy in age of AI</span> <span><span>Nathan Kahl</span></span> <span><time datetime="2026-06-09T11:45:38-04:00" title="Tuesday, June 9, 2026 - 11:45">Tue, 06/09/2026 - 11:45</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">Adolescence has always been a time of figuring out who you are. Increasingly, that process unfolds alongside social media feeds, recommendation algorithms, and AI chatbots. 911±ŹÁÏ’s </span><a href="https://computing.gmu.edu/profiles/nmcdona4" title="Nora profile"><span class="intro-text">Nora McDonald</span></a><span class="intro-text"> received a prestigious </span><a href="https://www.nsf.gov/awardsearch/show-award/?AWD_ID=2537125" title="CAREER award"><span class="intro-text">National Science Foundation (NSF) CAREER award</span></a><span class="intro-text"> for $748,000 to better understand how adolescents experience and are shaped by these artificial intelligence (AI) and other personalized digital environments, and how they can develop the skills and capacities necessary to maintain their sense of self, autonomy, and agency within them.&nbsp;</span></p> <p>McDonald, an assistant professor in the <a href="https://ist.gmu.edu" title="IST">Department of Information Sciences and Technology</a>, has spent several years studying<span> a growing reality of adolescent life, and one increasingly shaped by personalized AI technologies.&nbsp;</span>Her research has found that social media recommendation systems and AI chatbots <span>can serve as spaces where young people reflect on themselves and seek feedback about who they are.</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2026-06/teen_on_phone.jpg?itok=ubfIj5cu" width="560" height="302" alt="A teen sits on his bedroom floor, looking at his phone" loading="lazy"> </div> </div> <figcaption>McDonald's work will give teens tools to properly engage with digital technologies. iStock photo.&nbsp;</figcaption> </figure> <p>“Much of the public conversation has been about how algorithms influence what kids see and how we go down rabbit holes,” McDonald said. “I’m interested in a different question: How do algorithms shape self-understanding and how do teens make sense of themselves in environments that are increasingly personalized and shaped by algorithms and AI?”</p> <p>McDonald’s previous research suggests that even while teenagers often view AI chatbots and recommendation systems as practical tools, those systems can become important spaces for self-exploration and self-presentation.</p> <p>“Over time, teens might come to expect these systems to reflect aspects of who they are,” McDonald said. “They use them not just for help with homework or entertainment, but also to explore and understand themselves.”</p> <p><span>Those findings raise broader questions about adolescent development</span>. If recommendation systems continually influence what young people see, what feedback they receive, and what content captures their attention, how will that affect how they see themselves?</p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2023-05/Nora%20McDonald.jpg?itok=rFnxmq1w" width="338" height="350" loading="lazy"> </div> </div> <figcaption>Nora McDonalds. Photo provided</figcaption> </figure> <p>McDonalds's CAREER project will investigate that question through what she calls a resilience framework that examines how adolescents recognize, interpret, and respond to algorithmic influence and how it relates to the coherence of their sense of self.&nbsp;</p> <p>The research combines interviews, diary studies, surveys, and participatory design activities to better understand how adolescents interpret and respond to algorithmic systems. McDonald will recruit teenagers from across the country, beginning with qualitative studies and eventually expanding to a national survey designed to generate broader statistical insights.</p> <p>One major outcome of the project will be the development of practical resources and activities designed with teenagers to help them navigate personalized digital environments.&nbsp;</p> <p>The effort differs from traditional digital literacy initiatives that focus primarily on explaining how algorithms work. “It helps them reflect on algorithmic influence and develop strategies that are really rooted in managing attention and maintaining perspective on who they are outside of digital experiences,” McDonald said.</p> <p>The CAREER award also supports substantial educational activities. McDonald plans to develop a new undergraduate course focused on algorithmic self-defense from a human-computer interaction perspective. The project will also support a youth summer institute for high school students helping young people to critically engage with AI personalized digital technologies that increasingly shape their everyday experiences.</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="56297ed0-2540-463e-be9b-9a8f5c2ec313"> <div class="cta"> <a class="cta__link" href="/research/AI"> <p class="cta__title">Learn about Artificial Intelligence at 911±ŹÁÏ <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="a1970f63-a466-4f83-9a9b-321c2adda893" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><br>&nbsp;</p> <hr> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="62622279-699b-4066-a877-4461da5244d2" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-7a0ae2e79e8926209e1cf6d67ab36e69301a9183bd7010242c2fb0f566725ed3"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/cora-sula-awarded-fulbright-study-ai-classrooms-estonia" hreflang="en">Cora Sula awarded Fulbright to study AI in classrooms in Estonia</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 17, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/machine-learning-teaches-asset-traders-not-sweat-small-stuff" hreflang="en">Machine learning teaches asset traders not to sweat the small stuff</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 17, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/nsf-career-award-will-support-teen-autonomy-age-ai" hreflang="en">NSF CAREER award will support teen autonomy in age of AI</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 9, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/why-did-ai-agent-cross-road" hreflang="en">Why did the AI agent cross the road? </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 8, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/public-health-meets-ai-moment" hreflang="en">Public health meets the AI moment </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 5, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="1f958f58-86da-4f4e-83ec-e6d1f8359325" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><br>&nbsp;</p> <hr> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/nmcdona4" hreflang="en">Nora McDonald</a></div> </div> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/7686" hreflang="en">information sciences and technology</a></div> <div class="field__item"><a href="/taxonomy/term/18521" hreflang="en">social media intervention</a></div> <div class="field__item"><a href="/taxonomy/term/15066" hreflang="en">Teens</a></div> <div class="field__item"><a href="/taxonomy/term/4656" hreflang="en">Artificial Intelligence</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/1161" hreflang="en">National Science Foundation</a></div> </div> </div> </div> </div> <div> </div> </div> Tue, 09 Jun 2026 15:45:38 +0000 Nathan Kahl 345894 at Is ‘gender gating’ the secret to success in online dating? /news/2026-06/gender-gating-secret-success-online-dating <span>Is ‘gender gating’ the secret to success in online dating?</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-06-09T10:56:48-04:00" title="Tuesday, June 9, 2026 - 10:56">Tue, 06/09/2026 - 10:56</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="p2"><span class="intro-text">Digital matching platforms—from professional networking to ridesharing and accommodation services—add value by bringing supply and demand into balance. But deep-seated asymmetries can prove difficult to expunge, causing platforms’ functionality and productivity to suffer. This imbalance is common for many dual-matching platforms, including online dating services where men vastly outnumber women.</span></p> <p class="p2"><span class="s1"></span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/2023-11/karmegam-sabari-rajan.jpg" width="350" height="440" alt="Sabari Rajan Karmegam, assistant professor of information systems and operations management." loading="lazy"> </div> </div> <figcaption>Sabari Rajan Karmegam, assistant professor of information systems and operations management.&nbsp;</figcaption> </figure> <p class="p2">The matrimonial matching platforms popular among people of Indian descent are a prime example, says <a href="https://business.gmu.edu/profiles/skarmega"><span class="s2">Sabari Rajan Karmegam</span></a>, assistant professor of information systems and operations management at the <a href="https://business.gmu.edu/" title="Costello College of Business | 911±ŹÁÏ">Costello College of Business</a> at 911±ŹÁÏ. “The typical men-to-women ratio on these platforms ranges between 60:40 and 90:10,” he specifies.</p> <p class="p2">In a forthcoming paper in <em>Information Systems Research</em>, Karmegam and co-authors Jui Ramaprasad of University of Maryland and Anand Gopal of Nanyang Technological University discuss the results of their experimental study examining engagement practices and outcomes for users seeking lifelong partners through a leading matrimonial platform in India.</p> <p class="p2">As a result of the lopsided gender composition on the platform, men tended to send large numbers of invitations indiscriminately to increase their chances of finding a match. This resulted in a sizable skew in the number of invitations received by women: In Karmegam’s study, women received on average about 40 times as many expressions of interest (EIs) as men did.</p> <p class="p2">The deluge of EIs left women feeling “extremely overwhelmed in the initial couple of days after joining the platform,” Karmegam says. “Once they were flooded with all these requests, it was hard for them to figure out what the platform was all about. Congestion led to reduced engagement by women and potential exit from the platform. Under prevailing social norms in India, families often share in that sorting burden.” The skewed design also left men dissatisfied with the platform due to the competition effect.</p> <p class="p2">To improve the user experience for both parties, Karmegam and his co-authors tested the process of “gender gating,” which made women’s profiles visible only to men who meet culturally acceptable criteria for education, income, and age. For example, the “gender gate” prevented a man in his forties from viewing profiles of women more than 10 years younger or a couple of years older than he was. Women could override the “gender-gated” default settings with their own preferences, but men could not opt out of the restrictions.</p> <p class="p1">The experimental design included two groups (one control and one treatment), each representing a state in India. The two states in the study were similar in size, socioeconomic indicators and located in close geographic proximity, but different in language and cultural characteristics. This minimized interference and helped isolate the effect of the intervention.</p> <p class="p1">The researchers found that without negatively affecting male users, “gender gating” significantly improved women’s platform interaction, increased the number of matches, and improved match quality. It also resulted in women initiating more matches due to reduced screening time for finding a potential match.</p> <p class="p1">Women in the treatment group received 6 percent fewer post-intervention EIs, compared to the control group, while the efficacy of the matches improved by 72 percent. The paper attributes this improvement both to the lower number of EIs received and to better alignment with social norms.</p> <p class="p1">Women over 25, who sit at prime marriageable age and so align in age with more of the marriage-seeking men on the platform, experienced a 103 percent improvement in matching efficacy. They also sent 113 percent more EIs post-intervention, demonstrating increased agency.</p> <p class="p1">In this case, a match is not a marriage but an open line of communication with a serious prospect. “Most of the conversation happens offline,” Karmegam says. “A lot of things need to happen outside the platform for things to work out, and our study does not capture that.”</p> <p class="p1">Still, the “gender gating” experiment was such a success that the platform decided to extend the intervention across the entire user pool, Karmegam reports. In doing so, the platform joined other matchmaking services such as JDate and SKY People that use culturally appropriate criteria as a sorting mechanism to improve matchmaking accuracy.</p> <p class="p1">Karmegam believes similar interventions could be used in non-romantic matchmaking scenarios. “This is something that can be applied to any people-to-people matching. For example, the majority of Uber drivers are men. Parents could ask for their daughter’s Uber teen account to be ‘gender gated’, as an extra layer of protection,” he says.</p> <p class="p1">Hiring in competitive fields such as academia could also benefit from criteria-based sorting. “Narrowing the search to candidates who meet specific criteria, such as schools from which the applicants might have received their PhD degrees, would help raise the effectiveness of the process,” Karmegam says.</p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/skarmega" hreflang="en">Sabari Rajan Karmegam</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/21316" hreflang="en">A.I. and Innovation - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/20921" hreflang="en">Costello Research Data Analytics</a></div> <div class="field__item"><a href="/taxonomy/term/20916" hreflang="en">Costello Research Digital Platforms</a></div> <div class="field__item"><a href="/taxonomy/term/21840" hreflang="en">Costello Research Diversity</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> </div> Tue, 09 Jun 2026 14:56:48 +0000 Katelynn C Hipolito 345921 at 911±ŹÁÏ engineering team uses robotics to rethink accessibility /news/2026-06/george-mason-engineering-team-uses-robotics-rethink-accessibility <span>911±ŹÁÏ engineering team uses robotics to rethink accessibility </span> <span><span>Katarina Benson</span></span> <span><time datetime="2026-06-09T09:58:00-04:00" title="Tuesday, June 9, 2026 - 09:58">Tue, 06/09/2026 - 09:58</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun intro-text" lang="EN">Many accessibility surveys depend on manual measurements, handwritten notes, and extensive walkthroughs with compliance checklists. A team of 911±ŹÁÏ engineering students wondered if a robot could do it faster. Nine months later, they created one.&nbsp;</span><span class="EOP SCXW36286778 BCX0 intro-text">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">The project, called Salus, combines robotics, LiDAR technology, object detection, GPS mapping, cloud-based analytics, and a </span><a class="Hyperlink SCXW36286778 BCX0" href="https://main.di6jdtxlhft42.amplifyapp.com/" target="_blank"><span class="TextRun Underlined SCXW36286778 BCX0 NormalTextRun" lang="EN-US">custom-built website</span></a><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US"> to help survey public spaces for potential ADA accessibility barriers. Developed as part of a College of Engineering and Computing senior capstone project by mechanical engineering majors Lexi </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">, Connie Lam, Mariah Tammera, Noemi Umanzor, and Tyler Yared, the system is designed to automate portions of the accessibility surveying process while allowing engineers and designers to better understand how people with disabilities experience physical spaces.&nbsp;</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2026-06/ts_-_photo_2.jpg?itok=f0gBPoyI" width="560" height="420" loading="lazy"> </div> </div> <figcaption>The Salus team with the robotic accessibility surveying system they developed as part of their senior capstone project at 911±ŹÁÏ. Photo provided</figcaption> </figure> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN">Salus was one of several 911±ŹÁÏ capstone projects supported through a GO Virginia-funded initiative led by the Nexus234 Innovation District, which pairs students with industry-informed challenges and mentors.</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">“We saw a system that was operating poorly, and we wanted to optimize it,” said </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">, the team lead.</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">The idea originated when one of </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">’ teammates attended a conference and discussed the difficulties of collecting large volumes of survey data in the field with industry professionals.</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">“They basically said, ‘We wish we had something we could send out to collect data and not have to constantly manage,’” said </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">. “That conversation sparked everything.”&nbsp;</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN">The project consumed most of the team’s weekends as they worked through testing, software integration, fabrication, and constant iteration.&nbsp;</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">“A lot of people told us we weren’t going to be able to do this in nine months,” said </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">. “At one point, someone told us it would take two years and eight NASA engineers.”&nbsp;</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN">Instead, the students delivered a working proof of concept before graduation.&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">As the robot moves through a space, it uses LiDAR sensors, GPS mapping, and onboard cameras to identify and document potential accessibility issues. The data is processed through cloud-based systems and displayed through an interactive website. Rather than sorting through raw data, users can explore flagged locations through an interactive visual map built by the team.&nbsp;</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">For </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">, the project also had a personal connection. She said her mother’s job teaching students with disabilities influenced the team’s conversations around accessibility and inclusion. “Just because something legally meets ADA standards doesn’t always mean it’s truly accessible for those with disabilities,” she said.</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">Kenan Aden, COO of Didlake and the team’s industry mentor, was introduced to the student team through Nexus234. He said the project impressed him both from its technical complexity </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">and for</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US"> the problem it set out to tackle.&nbsp;</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN">“The entire team approached this project with an incredible level of determination and systems thinking,” said Aden. “What makes it especially meaningful is that they never lost sight of the people this technology is intended to help.”</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">"This team’s focus and dedication have been extremely impressive," said Leigh McCue, professor and chair of 911±ŹÁÏ’s Department of Mechanical Engineering. "Any time I popped my head into the senior design space, or walked visitors through for a tour, the team was hard at work and eager to showcase their technology."</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">One of the most rewarding parts of the experience for </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US"> was discovering the kind of engineer she wants to become.&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">“I thought I wanted to stay in the background,” said </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">. “But this project made me realize I really love being a leader, solving problems, and doing things that actually matter to people.”&nbsp;</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">Currently, the students are working with 911±ŹÁÏ’s Office of Technology Transfer to explore patent protection for the project’s intellectual property. Although the team is still deciding what comes next, </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US"> said the technology has potential beyond the capstone project itself, </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">including with</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US"> construction firms, municipalities, designers, and accessibility planners.</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW36286778 BCX0"><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US">In her advice to other entrepreneurs, </span><span class="TextRun SCXW36286778 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Chivers</span><span class="TextRun SCXW36286778 BCX0 NormalTextRun" lang="EN-US"> said, “Your dreams are never too big. You just haven’t found all the tools you need to make them happen yet.”</span><span class="EOP SCXW36286778 BCX0">&nbsp;</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="534db9d0-6fe7-4f9d-acfa-d842ed936f9f"> <div class="cta"> <a class="cta__link" href="/research"> <p class="cta__title">Learn about Research at 911±ŹÁÏ <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="d84ce3cd-68bf-4ea2-a9fd-ec41fabb85fe" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><br>&nbsp;</p> <hr> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="4b6925d7-fd78-43b7-ad6e-fcb75de5d917" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-cc28841e2b7055d289074f1f9ffc8c92709fea4b11df9820e839db6d59d71ce5"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/george-mason-launches-new-ms-quantum-science-and-engineering" hreflang="en">911±ŹÁÏ launches new MS in quantum science and engineering</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 15, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/george-mason-engineering-team-uses-robotics-rethink-accessibility" hreflang="en">911±ŹÁÏ engineering team uses robotics to rethink accessibility </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 9, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/timing-perfect-hardware-hack" hreflang="en">Timing the perfect hardware hack </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 9, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/why-did-ai-agent-cross-road" hreflang="en">Why did the AI agent cross the road? </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 8, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/george-mason-engineering-students-turn-personal-experience-accessibility-innovation" hreflang="en">911±ŹÁÏ engineering students turn personal experience into accessibility innovation</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 2, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21811" hreflang="en">Nexus234</a></div> <div class="field__item"><a href="/taxonomy/term/16401" hreflang="en">robotics</a></div> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/3071" hreflang="en">College of Engineering and Computing</a></div> </div> </div> </div> </div> <div> </div> </div> Tue, 09 Jun 2026 13:58:00 +0000 Katarina Benson 345893 at Timing the perfect hardware hack /news/2026-06/timing-perfect-hardware-hack <span>Timing the perfect hardware hack </span> <span><span>tdonnel</span></span> <span><time datetime="2026-06-09T09:35:43-04:00" title="Tuesday, June 9, 2026 - 09:35">Tue, 06/09/2026 - 09:35</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun intro-text" lang="EN-US">Roombas have become a familiar part of everyday life, quietly navigating living rooms and kitchens. But behind that convenience is a complex system of sensors, algorithms, and data processing—and, as a group of 911±ŹÁÏ cyber security engineering (CYSE) students—Finn Schaefer, Ryan Lam, Sidarth Kumar, Jimmy Tram, and Neil Sharma—discovered, a surprising vulnerability. Their capstone project research was accepted for presentation at one of the most prestigious venues for hardware-based security research, the IEEE International Symposium on Hardware Oriented Security and Trust (HOST).</span><span class="EOP SCXW13105215 BCX0 intro-text">&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">“It just scans the room, goes around, and starts mapping," said Finn Schaefer, comparing the vacuum cleaner to the robot at the center of his </span><span class="TextRun SCXW13105215 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">team's</span><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US"> project.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">These autonomous systems rely on technologies like LiDAR and SLAM (simultaneous localization and mapping) to build a virtual map of their environment and navigate safely. However, that same reliance on sensor data also opens the door to cyberattacks that can alter a robot’s perception, sometimes with dramatic consequences.</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-06/untitled_-_june_09_2026_at_09.26.27-2.png?itok=lJW28dB0" width="350" height="350" loading="lazy"> </div> </div> <figcaption>From left to right: Finn Schaefer, Neil Sharma, Ryan Lam, Sidarth Kumar, and Jimmy Tram. Photo provided.&nbsp;</figcaption> </figure> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">The capstone project, advised by Assistant Professor Tanvir Arafin, challenged students to explore exactly that risk. From the outset, Arafin encouraged an open-ended, research-driven approach.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">“Professor Arafin basically told us to try to break ROS, a robot operating system,” Schaefer said.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">The assignment functioned as a “</span><span class="TextRun SCXW13105215 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">red-team</span><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">” exercise, pushing students to think like attackers to understand vulnerabilities in autonomous systems.</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">The team’s early ideas focused on overwhelming the robot with false data, effectively flooding it with noise. But this proved too obvious. That initial concept “was really simple and easy to detect,” said Ryan Lam. A more subtle approach would be needed to create a meaningful, realistic attack.</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">Their breakthrough came in the form of a timing-based method that mimicked the robot’s normal operating patterns. Instead of bombarding the system, they carefully injected altered sensor data at precisely the right intervals.&nbsp;</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">“We eventually got to our more elegant solution, where we’re able to match the timing pattern that the robot actually expects,” Schaefer said. Because the manipulated data looked plausible and arrived in the expected cadence, the robot accepted it as real.</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/media_library/public/2026-06/untitled_-_june_09_2026_at_09.26.27-3.png?itok=6Poig2e_" width="220" height="220" loading="lazy"> </div> </div> <figcaption>A judge examines the team's robot at the CYSE senior design event. Photo by Teresa Donnellan/CEC</figcaption> </figure> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">The effect was striking: the robot’s internal map gradually diverged from reality. Even small manipulations could cause significant errors.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">“With 2- to 5-percent drift, it would crash into walls,” Schaefer said.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">In some cases, the system could be tricked into perceiving obstacles that didn’t exist. “It would see a wall that’s not actually there,” he added.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">The team also demonstrated the ability to shrink or expand the robot’s perceived environment, causing navigation failures.</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">To prove the effectiveness of their approach, the students combined simulated analysis with real-world testing. They compared baseline maps to manipulated ones over time and observed the robot attempting to navigate using corrupted data.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">“These comparisons served as the proof that we used to say that this works,” said team member Sidarth Kumar.&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">Additional testing showed that the attack remained effective even under network congestion.</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">This capstone project reflects Arafin’s broader work to secure the next generation of mobility systems, from connected vehicles to robotics. Moreover, the students came away with a deeper understanding of the emerging field of hardware security.</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2026-06/untitled_-_june_09_2026_at_09.26.27-2_copy.png?itok=eq56eR1g" width="560" height="293" loading="lazy"> </div> </div> <figcaption>Tanvir Arafin (center) with the 2026 senior capstone teams he advised. Photo provided.</figcaption> </figure> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">“This is an exceptional accomplishment and a testament to the curriculum rigor of the Cyber Security Engineering Department, reinforcing a tradition of excellence in undergraduate research at CYSE,” said </span><span class="TextRun SCXW13105215 BCX0 NormalTextRun SpellingErrorV2Themed" lang="EN-US">Arafin</span><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">.&nbsp;“Over the last few years, CYSE undergraduate students from our group have earned recognition at multiple national and international venues in transportation and autonomous systems security, notably the best demo award in the 18th Association for Computing Machinery Conference on Security and Privacy in Wireless and Mobile Networks and the first, second, and third places at the </span><a class="Hyperlink SCXW13105215 BCX0" href="/news/2025-03/cyber-sweep-george-mason-students-take-top-three-spots-national-transportation" target="_blank"><span class="TextRun Underlined SCXW13105215 BCX0 NormalTextRun" lang="EN-US">National Transportation Cybersecurity Competition.</span></a><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US"> All of these accomplishments highlights both the students’ dedication and the strength of undergraduate research within our CYSE Department.”</span><span class="EOP SCXW13105215 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US">In an era where autonomous systems are becoming increasingly common, from household robots to self-driving cars, the team’s work underscores a critical lesson: If a machine’s understanding of the world can be manipulated, so can its behavior. What seems like a harmless household device may, under the hood, share the same vulnerabilities as far more complex systems. And as these students demonstrated, understanding those vulnerabilities is the first step toward securing the future of autonomous technology.</span></p> <p class="Paragraph SCXW13105215 BCX0"><span class="TextRun SCXW13105215 BCX0 NormalTextRun" lang="EN-US"></span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="61d85aef-0f13-4055-87b0-a7d4c8f6fc8e"> <div class="cta"> <a class="cta__link" href="/research"> <p class="cta__title">Discover more Research at 911±ŹÁÏ <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="8d88cf21-925f-42f4-9f6a-4e2598e975ae"> <div class="cta"> <a class="cta__link" href="https://cec.gmu.edu/"> <p class="cta__title">Learn more about the College of Engineering and Computing <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="619504e3-f373-46e0-a68d-d8229d6795b0" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><br>&nbsp;</p> <hr> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="11387e42-6996-4032-824d-2bd4755eda34" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-b3eb97c6a8aa46b2c548ef50b444b277268fa0ac8f29171b0205496d95890ce5"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/george-mason-launches-new-ms-quantum-science-and-engineering" hreflang="en">911±ŹÁÏ launches new MS in quantum science and engineering</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 15, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/your-watch-knows-what-you-did-last-summer" hreflang="en">Your watch knows what you did last summer </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 15, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/george-mason-engineering-team-uses-robotics-rethink-accessibility" hreflang="en">911±ŹÁÏ engineering team uses robotics to rethink accessibility </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 9, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/timing-perfect-hardware-hack" hreflang="en">Timing the perfect hardware hack </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 9, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/why-did-ai-agent-cross-road" hreflang="en">Why did the AI agent cross the road? </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 8, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/marafin" hreflang="en">Tanvir Arafin</a></div> </div> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/7461" hreflang="en">Cybersecurity Research</a></div> <div class="field__item"><a href="/taxonomy/term/4281" hreflang="en">Senior Capstone Project</a></div> <div class="field__item"><a href="/taxonomy/term/20876" hreflang="en">Undergraduate Research</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/3071" hreflang="en">College of Engineering and Computing</a></div> <div class="field__item"><a href="/taxonomy/term/15806" hreflang="en">competitions</a></div> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> </div> </div> </div> </div> <div> </div> </div> Tue, 09 Jun 2026 13:35:43 +0000 tdonnel 345912 at Why did the AI agent cross the road? /news/2026-06/why-did-ai-agent-cross-road <span>Why did the AI agent cross the road? </span> <span><span>tdonnel</span></span> <span><time datetime="2026-06-08T14:31:17-04:00" title="Monday, June 8, 2026 - 14:31">Mon, 06/08/2026 - 14:31</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun intro-text" lang="EN-US">Workshopping, an iterative process where creators share ideas, test what works, and refine what doesn’t through collective feedback, is at the heart of any writers’ group. This collaborative dynamic inspired 911±ŹÁÏ PhD students Shiwei Hong to explore whether artificial intelligence (AI) could benefit from a similar approach.</span><span class="EOP SCXW65192075 BCX0 intro-text">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">Hong developed a novel multi-agent system that simulates a collaborative comedy writing environment in which AI agents generate, critique, and refine humorous content together. </span><a class="Hyperlink SCXW65192075 BCX0" href="https://arxiv.org/abs/2602.14770" target="_blank"><span class="TextRun Underlined SCXW65192075 BCX0 NormalTextRun" lang="EN-US">Her research</span></a><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">, recently accepted to the prestigious 64th Annual Meeting of the Association for Computational Linguistics, investigates how structured interaction among AI agents can improve creative output.</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-06/413_1.jpeg?itok=1oCEP8J8" width="233" height="350" loading="lazy"> </div> </div> <figcaption>Shiwei Hong. Photo provided.</figcaption> </figure> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">Humor remains challenging for artificial intelligence. “Generating a joke or something that is very funny is actually a very tricky question, because it requires </span><span class="TextRun SCXW65192075 BCX0 NormalTextRun CommentStart" lang="EN-US">a lot of how humans interpret the generated piece</span><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">,” said Hong, who is working on a degree in computer science.&nbsp;</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">She created a “sandbox” environment to mirror real-world creative collaboration, populated by 35 AI agents assigned distinct roles and personalities powered by GPT-4.&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">“Five agents acted as performers. The rest acted as critics or audience members,” said Hong.</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">Designing 35 unique agent personas required imagination as well as technical expertise. Drawing on her interest in writing fiction, Hong created characters with varied social and cultural backgrounds, adding depth to the simulated interactions.</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">In one experimental environment, the performer agents generated two scripts in sequence without feedback; in another, they engaged the audience members in critique and discussion between the rounds of generation. The difference was significant.</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">Human evaluators compared outputs across multiple criteria, such as humor, coherence, and social tone. In more than 70 percent of cases, evaluators preferred scripts produced in the second round of the discussion-based environment.</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">The improvement appears to stem from collective learning. As agents interact, they build on shared insights, identifying patterns in audience </span><span class="TextRun SCXW65192075 BCX0 NormalTextRun ContextualSpellingAndGrammarErrorV2Themed" lang="EN-US">preferences</span><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US"> and refining their outputs accordingly. Technically, this process is supported by a shared conversational memory stored in a vector database, allowing agents to retrieve relevant past exchanges and incorporate them into new content. The result is an iterative, emergent form of creativity that begins to resemble human collaboration.</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">Looking ahead, Hong and her advisor, Assistant Professor </span><a class="Hyperlink SCXW65192075 BCX0" href="https://cec.gmu.edu/profiles/zlu6" target="_blank"><span class="TextRun Underlined SCXW65192075 BCX0 NormalTextRun" lang="EN-US">Zhicong Lu</span></a><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">, aim to expand the system by incorporating human participants and richer modes of interaction. Future directions include integrating voice, gestures, and immersive technologies such as virtual and augmented reality to better capture the nuances of live performance.&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">“In real comedy, we have faces, gestures, and real voices,” she said. “We hope to bring more of that into the system.”</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <p class="Paragraph SCXW65192075 BCX0"><span class="TextRun SCXW65192075 BCX0 NormalTextRun" lang="EN-US">By demonstrating that workshopping can significantly enhance machine-generated humor, Hong’s work suggests the future of artificial intelligence may lie not only in more advanced individual models, but also in communities of agents learning, creating, and perhaps even laughing together.</span><span class="EOP SCXW65192075 BCX0">&nbsp;</span></p> <figure role="group"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/extra_large_content_image/public/2026-06/ai-joke-workshop-boost.jpg?itok=LiipGyTG" width="1480" height="807" loading="lazy"> </div> </div> <figcaption>Overview of Multi-Agent Comedy Club. Credit: <em>arXiv</em> (2026). DOI: 10.48550/arxiv.2602.14770</figcaption> </figure> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="cafd701d-d4b7-4164-8794-fcf659de63a3"> <div class="cta"> <a class="cta__link" href="/research/AI"> <p class="cta__title">Learn about Artificial Intelligence at 911±ŹÁÏ <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="9efa9b9f-beb6-42b2-b4f8-8221255febaa"> <div class="cta"> <a class="cta__link" href="/research"> <p class="cta__title">Explore Research at 911±ŹÁÏ <i class="fas fa-arrow-circle-right"></i> </p> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="753bb947-6d12-4de2-baf1-9eed36e045a7" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><hr> </div> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="eea25c18-0af5-4a27-be4c-7679b6a23ab5" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-a99ea0e1a6af38f39fda65103894c10e6aebb6be04bb1849b703fa6e741aea5b"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/cora-sula-awarded-fulbright-study-ai-classrooms-estonia" hreflang="en">Cora Sula awarded Fulbright to study AI in classrooms in Estonia</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 17, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/machine-learning-teaches-asset-traders-not-sweat-small-stuff" hreflang="en">Machine learning teaches asset traders not to sweat the small stuff</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 17, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/nsf-career-award-will-support-teen-autonomy-age-ai" hreflang="en">NSF CAREER award will support teen autonomy in age of AI</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 9, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/why-did-ai-agent-cross-road" hreflang="en">Why did the AI agent cross the road? </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 8, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-06/public-health-meets-ai-moment" hreflang="en">Public health meets the AI moment </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">June 5, 2026</div></div></li> </ul> </div> </div> </div> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="665aeb43-c308-4fa3-b869-78d4806e29dd" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><hr> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/20396" hreflang="en">Human Computer Interaction</a></div> <div class="field__item"><a href="/taxonomy/term/2186" hreflang="en">computer science</a></div> <div class="field__item"><a href="/taxonomy/term/3071" hreflang="en">College of Engineering and Computing</a></div> <div class="field__item"><a href="/taxonomy/term/4656" hreflang="en">Artificial Intelligence</a></div> <div class="field__item"><a href="/taxonomy/term/436" hreflang="en">doctoral students</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> <div> </div> </div> Mon, 08 Jun 2026 18:31:17 +0000 tdonnel 345895 at 911±ŹÁÏ professor probes ‘Labubu economics’ /news/2026-06/george-mason-university-professor-probes-labubu-economics <span>911±ŹÁÏ professor probes ‘Labubu economics’</span> <span><span>Katelynn C Hipolito</span></span> <span><time datetime="2026-06-02T11:03:55-04:00" title="Tuesday, June 2, 2026 - 11:03">Tue, 06/02/2026 - 11:03</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p class="s3"><span class="intro-text">The </span><a href="https://www.wired.com/story/labubu-pop-mart-earnings-2025/" target="_blank"><span class="s5 intro-text">billion-dollar Labubu phenomenon</span></a><span class="intro-text"> broke a cardinal rule of retail: Consumers need to know what they’re buying before they open their wallet. Most new Labubu sales took the form of “blind boxes,” where purchasers found out which type of doll they’d purchased only after the fact.</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/medium/public/2025-10/zhechao_yang_1080x1350_0.png?itok=l7ukWy5h" width="448" height="560" loading="lazy"> </div> </div> <figcaption>Zhechao Yang, assistant professor of information systems and operations management at Costello College of Business at 911±ŹÁÏ. Photo by Jeffrey Porovich/Costello College of Business.</figcaption> </figure> <p class="s3"><a href="https://business.gmu.edu/profiles/zyang31" title="Zhechao Yang"><span class="s5">Zhechao Yang</span></a><span>, assistant professor of information systems and operations management at the </span><a href="https://business.gmu.edu/" title="Costello College of Business | 911±ŹÁÏ"><span>Costello College of Business</span></a><span> at 911±ŹÁÏ, says that the “blind box” strategy, or “probabilistic selling” in academic terminology, is a rapidly growing global phenomenon that goes way beyond Labubu. Her recently published paper in </span><a href="https://pubsonline.informs.org/doi/abs/10.1287/msom.2024.1036?af=R" target="_blank" title="Learn more"><em><span class="s6">Manufacturing &amp; Service Operations Management</span></em></a><em><span class="s2"> </span></em><span>examines how, and why, this emerging strategy has worked for </span><a href="https://www.lego.com/en-us/product/series-29-71052" target="_blank" title="Learn more"><span class="s5">toymakers</span></a><span>, </span><a href="https://www.tripadvisor.com/ShowTopic-g45963-i10-k6859493-Car_rentals_through_Hotwire_Special_Car-Las_Vegas_Nevada.html" target="_blank" title="Learn more"><span class="s5">car rental companies</span></a><span> and</span><a href="https://www.tiktok.com/@jess4reads/video/7581668929051954463" target="_blank"><span class="s5"> booksellers</span></a><span> alike—while delighting customers willing to pay for a surprise.</span></p> <p class="s3"><span>The paper was co-authored by Hongseok Jang of Tulane University and Xiajun Amy Pan of University of Florida.</span></p> <p class="s3"><span>The researchers used game-theoretic modeling to analyze the interactions of suppliers, retailers and customers in a market where a manufacturer sells through a retailer. In this realistic setup, a supplier offers an assortment of products ranging from high- to low-quality at wholesale prices, which retailers seek to sell to consumers at the highest possible profit. Either the retailer or the supplier can choose to initiate probabilistic selling (PS), selecting some mixture of high- and low-quality products to go in the “blind boxes.”</span></p> <p class="s3"><span>Yang and her co-authors noted that PS can improve profits for retailers and suppliers in a number of ways. “One is the market expansion effect,” Yang explains. “If there is an excess of high-quality products that consumers are not buying, they can be combined with low-quality products to form a new product, via PS
Another way is through strategic differentiation, essentially preventing the excess high-quality products from experiencing price convergence with lower-quality products.”</span></p> <p class="s3"><span>But PS’ profitability potential is far from uniform. As the paper clarifies, it can vary greatly with the context, based particularly on two elements: whether PS is retailer- or supplier-led, and whether high-value products are abundant or scarce.</span></p> <p class="s3"><span>The researchers found that transaction costs—the extra costs of creating and selling blind boxes—were one of the main determining factors. Whichever party initiates PS will have to bear certain costs, which may include the labor required to assemble “blind boxes,” and additional fulfillment, inventory and logistics costs. Additionally, Yang says, “There could be financial and accounting costs associated with adding new products.”</span></p> <p class="s3"><span>When retailers take it upon themselves to introduce PS, the associated transaction costs can reshape upstream pricing. Anticipating those costs, the supplier may lower the wholesale price of high-quality products to make the blind-box strategy viable for the retailer. This can help the retailer, but it also reduces the supplier’s margin and may make retailer-led PS unattractive to the supplier under some conditions.</span></p> <p class="s3"><span>When retailers take the lead, they will adjust the product mix for PS based on balancing transaction costs against the likelihood of product cannibalization—a trade-off that may give rise to more shortsighted choices.</span></p> <p class="s3"><span>On the other hand, supplier-led PS gives the supplier more control over both the blind-box mix and the wholesale terms. Also, by adjusting the number of high-quality products that will go in the “blind boxes,” the supplier can maximize price differentiation, thus increasing profits.</span></p> <p class="s3"><span>“When the supplier leads the strategy, it can reduce the channel inefficiency,” Yang says. “In the model, the supplier can control both the product mix inside the blind box and the wholesale terms offered to the retailer. That can make it easier to manage cannibalization and preserve the value of high-quality products.”</span></p> <p class="s3"><span>The importance of supplier-led PS becomes especially clear when high-value products are scarce. In that setting, the paper shows that firms should use the limited high-value capacity on “blind boxes” rather than sell those products separately.</span></p> <p class="s3"><span>Thus, the paper concludes that supplier-led PS, unlike the retailer-led variety, can create a “win-win-win” scenario where the supplier and retailer both earn higher profits, market coverage expands, and consumers benefit from access to a broader set of purchasing options.</span></p> <p class="s3"><span>However, power plays a significant role in real-world decisions around PS. “In reality, major retailers like Amazon may have more bargaining power, more pricing power. The high-level assumption we give this model is that when the retailer is more powerful, the retailer gets the first opportunity to decide whether to introduce PS., but that doesn’t mean it’s the best option for the whole supply chain,” Yang says.</span></p> <p class="s3"><span>“It’s better for the two parties to have some conversation before deciding who will take the power at the very beginning. Large retailers may have some advantages, but sometimes it’s better to give this power to the supplier.”</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/zyang31" hreflang="en">Zhechao Yang</a></div> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/21051" hreflang="en">Operations - Costello</a></div> <div class="field__item"><a href="/taxonomy/term/21046" hreflang="en">Costello Research Retail</a></div> <div class="field__item"><a href="/taxonomy/term/20926" hreflang="en">Costello Research Business Model Innovation</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13131" hreflang="en">ISOM Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> </div> </div> </div> </div> </div> Tue, 02 Jun 2026 15:03:55 +0000 Katelynn C Hipolito 345887 at