/ en /news/2026-04/george-mason-contracts-rally-house-and-ecampuscom-course-materials-and-apparel <span>911���� contracts with Rally House and eCampus.com for course materials and apparel</span> <span><span>ckearney</span></span> <span><time datetime="2026-04-09T11:58:11-04:00" title="Thursday, April 9, 2026 - 11:58">Thu, 04/09/2026 - 11:58</time> </span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">911���� announced plans to move its apparel, bookstore, and course materials operations to&nbsp;</span><a href="https://www.rallyhouse.com/?srsltid=AfmBOorWqiuFvaEHCmvqHY5MthslDRkVPwGcLJTLRdEpZKJYt3swAIzf"><span class="intro-text">Rally House</span></a><span class="intro-text"> and&nbsp;</span><a href="http://ecampus.com/"><span class="intro-text">eCampus.com</span></a><span class="intro-text">, marking a new chapter in flexibility, affordability, and student success.&nbsp;</span></p> <figure role="group" class="align-right"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-04/bookstore_img_4410.jpeg?itok=8O-Ry-0z" width="350" height="350" loading="lazy"> </div> </div> <figcaption>Photos by Nelcy Crespo/Auxiliary and Business Services</figcaption> </figure> <p><span>Effective July 1, 2026,&nbsp;Rally House, known for its extensive assortment of collegiate and professional sports apparel and fan merchandise, will oversee branded merchandise, delivering a broader and more dynamic selection of spirit wear and campus gear.&nbsp;eCampus.com will manage course materials, providing a streamlined, affordable, and student-focused approach to textbook access and delivery.&nbsp;</span></p> <p><span>“These new relationships allow us to take a more customized approach for the modern student in order to meet the evolving needs of our campuses,” said&nbsp;</span><a href="https://abs.gmu.edu/about/"><span>Pascal Petter</span></a><span>, associate vice president of auxiliary and business services at 911����. “By partnering with providers that excel in their respective areas, we are better positioned to support affordability, improve access to course materials, and enhance the overall retail experience for our campus community.”</span></p> <p><span>The new operating model reflects a broader shift in higher education to separate course materials and retail merchandise in order to deliver greater value, flexibility, and innovation. Students can expect a more affordable and accessible course materials experience, alongside an upgraded selection of 911���� merchandise that reflects school pride and campus identity.</span></p> <p><span>"Rally House is excited to partner with 911���� on a new, fresh vision for campus retail," said Aaron Liebert, CEO, Rally House. "Our goal is to deliver the widest assortment of unique, high-quality merchandise that resonates with students, alumni, families and fans alike."</span></p> <figure role="group" class="align-left"> <div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/small_content_image/public/2026-04/bookstore_img_6777.jpeg?itok=V7kLRqNq" width="263" height="350" loading="lazy"> </div> </div> <figcaption>Photos by Nelcy Crespo/Auxiliary and Business Services</figcaption> </figure> <p><span>“eCampus.com looks forward to beginning our partnership with 911���� and supporting its mission to provide a more accessible and student-centered course materials program," said Matt Montgomery, president and CEO at eCampus.com. "We're committed to reducing financial barriers, improving availability, and making the process of obtaining textbooks as seamless as possible. Together with 911����, eCampus.com will improve faculty access and impact, and enhance the student experience to fuel academic success</span><em><span>.</span></em><span>”</span></p> <p><span>Since 1999, Barnes &amp; Noble College has operated the university’s bookstore, supporting generations of students, faculty, and staff. The university expresses its appreciation for more than two decades of partnership and service.</span></p> <p><span>The university also confirmed that&nbsp;</span><a href="https://patriotperks.gmu.edu/patriot-tech/"><span>Patriot Tech</span></a><span>, its on-campus technology store offering products from leading brands such as Apple and Dell, will remain in place and continue to serve the 911���� community without interruption.</span></p> <p><span>Additional details, including transition timelines, FAQs, and expanded information about services and offerings, will be shared in the coming weeks.</span></p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="12da409d-9d0a-49f9-b001-79be08040bc5" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-4c3b2c9ee95372d694f43d31c567d75d497d08b3ad97867140475eff56257788"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-04/george-mason-contracts-rally-house-and-ecampuscom-course-materials-and-apparel" hreflang="en">911���� contracts with Rally House and eCampus.com for course materials and apparel</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">April 9, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-04/george-mason-graduate-programs-rank-1-virginia-and-top-50-nationally-according-us-news" hreflang="en">911���� graduate programs rank #1 in Virginia and Top 50 nationally according to U.S. News</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">April 7, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-04/board-visitors-considers-tuition-increase-2026-27-fund-infrastructure-improvements-and" hreflang="en">Board of Visitors considers tuition increase for 2026-27 to fund infrastructure improvements and state mandates</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">April 6, 2026</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2026-04/general-david-w-allvin-named-featured-speaker-spring-2026-commencement" hreflang="en">General David W. 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