February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at 911±¬ÁÏ, recently published research targeting this understudied area of consumer psychology.
November 7, 2025A pair of 911±¬ÁÏ marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
