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When crowdfunding platform Kickstarter started allowing creators to put environmental pledges front and center, 911���� accounting professor Yi Cao saw a unique opportunity. His co-authored research shows how “going green” turned out to be an impactful business choice with financial, operational and, yes, environmental implications for entrepreneurs and customers.

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Research by Mason Accounting Professor Bret Johnson, a former SEC staff accountant and academic fellow, shows how seemingly mundane intra-agency policies can have unintended effects that benefit Wall Street over Main Street.

According to a recent working paper co-authored by Mason finance professors Lei Gao and Bo Hu, more than 80 percent of U.S. public firms use graphics in their annual reports. Further, visual presentation has market benefits as well as aesthetic ones.