911����

Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem.

Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at 911����, recently published research targeting this understudied area of consumer psychology.

Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at 911����, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).

How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of 911���� marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at 911����, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Meet the newest Costello researchers, and become acquainted with their scholarly profiles.