911±¬ÁÏ

Chen Jing is an assistant professor of marketing at the Costello College of Business at 911±¬ÁÏ. He earned his PhD in marketing from Boston University’s Questrom School of Business. His research examines the social impact of firms and the transformative role of emerging technologies, focusing on two core areas: (1) how companies foster value driven relationships with customers, investors, and other stakeholders through prosocial initiatives; and (2) how technological innovations, particularly generative AI, are reshaping business and society. Methodologically, Chen integrates quasi-experimental designs with applied machine learning to establish causal relationships and employs Natural Language Processing (NLP) techniques, including Large Language Models (LLMs), to generate insights from unstructured data.